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In operation , crisis management is practically unavoidable. Mistakes will likely be made. Accidents can happen. Products will probably be flawed. Acts of God continues.
Since you can’t avoid crises, you’d better plan their inevitable eventuality, and: act promptly, intelligently, decisively, strategically, politically, sensitively, honestly, sufficient reason for a genuine effort to solve the situation and stop further harm and recurrence.
BACKGROUND
As a reminder , some major crises include: Johnson & Johnson (Tylenol); Proctor & Gamble (Tampon toxic shock); Union Carbide (Toxic Chemicals); Three Mile Island (Nuclear); Hurricane Katrina; Exxon (Valdez Oil Spill); the 2008 Financial Meltdown (and also many prior Market crashes), and many recently, the BP (Oil Spill).
THE BP CRISIS
This can be being written on around day 45 of the Gulf (of Mexico) Oil Spill Crisis. BP (British Petroleum) is under siege with publicity, environmental, and financial problems, because of a disastrous, deadly, contaminating, incident of unprecedented proportion. This infamous event began in late April, 2010 when an explosion destroyed the surface drilling platform , (with 11 platform worker fatalities), and shut-off devices didn’t shut off the gusher of oil spewing from your severed pipe in the bottom in the sea, one mile deep.
Various strategies were attemptedto stem the daily multi-thousand barrel flow of pollution from your wrecked installation. Robots were placed to take care of repairs on the high pressures, great depth, and poor visibility, about the seabed. The U.S. Government mobilized it’s resources (Coast Guard, FEMA, various federal agencies, National Guard, etc ,), but were largely ineffective and responsiveness was “too little; past too far.” BP tried multiple strategies to capping the well and stopping the oil flow. Approaches termed: “Top Kill,”:riser package cap,” “replacing a ‘blowout’ preventer,” plus a long term “relief well” is within progress (“BP Begins…New Strategy…”Bloomberg, May 30, 2010). To date, nothing has worked, as well as perhaps irreversible damage will be done to precious wetlands, beaches , and habitats for marine life, birds, animals, and birds. Such a mess!
THE MANAGEMENT PERSPECTIVE
“Crisis Management” can be a leadership specialty, and reputations and fortunes of individuals, governments, and companies can be severely, perhaps irreparably, damaged if your event, public perception , and restorative actions are mishandled. The classic strategies for these types of events were largely ignored, or conspicuously fumbled. Obama of BP looked bad, as did obama of the United States. Ineptness did actually rule the afternoon and also the government, as well as one of several largest energy corporations on the planet, were unable to control, or resolve the big event.
CRISIS MANAGEMENT
To find out not consensus about how precisely an emergency needs to be handled, there are many of common themes. The basic principles are:
CRISIS PREVENTION
The key activity that is taken, is to make a change(s) to stop a crisis from occurring to begin with!
CRISIS PLANNING
Should a crisis occur, despite all your good preventative efforts, have plans in place to handle likely , unlikely, and forecastable occurences. Appropriate planning, before the inevitable disaster, can help focus efforts, limit delays, and mitigate damages. It has a degree of reassurance for those stakeholders.
CRISIS INTERVENTION
Initiate timely, forceful, and focused actions to limit the scope and duration with the crisis.
CRISIS MANAGEMENT
Management is made up of planning, organizing, leading and controlling. Inside a crisis , the leadership have to be clear, respected, visible, and trustworthy. Coordination and resource management are essential; project management skills are essential.
CRISIS COMMUNICATION
Honesty, transparency, and frequency are essential. Deception, minimization, hiding, or avoidance are deadly. Trust will likely be lost when lies or misrepresentation are discovered. The press needs access, and may become hostile if spokespersons aren’t forthright.
CRISIS ETHICS and CRISIS HUMANITY
The crisis has to be handled within an ethical fashion. It is vital that morality supersede financial considerations.
The emotions , health, feelings; personal and financial effect on people are paramount considerations. Leaders need to sincerely demonstrate their compassion, sensitivity, and empathy for those adversely impacted. The human being side of crisis will certainly require immediate, continuing, and genuine support.
BACK TO OUR EXAMPLE…
The BP incident appears to have been mishandled on countless levels that it will surely be described as a case study on how crises shouldn’t be managed. BP has suffered billions on hand losses, and probable financial liabilities. Damages to business and government reputations and trust is not yet been determined, though it is appears major destruction continues to be done in this arena, and also for the environment and economy.
While using high stakes implicit in primary crises, managers will be wise to think about the aforementioned points; update , review, and revise their Crisis Management Policies and Plans, and stay prepared. Ensure be in what is the news on your mismanagement inside a crisis.
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Bohemian Vibes Australia
Submitted 2018-06-25 04:49:44 T. |
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